Verständlich. Eingängig. Praxisnah
Brand strategy workshops & consulting for businesses ready to get clear, stand tall and connect with the right people.
You have something valuable to offer – but your brand isn’t showing it.
When your message, website and strategy don’t work in sync, your impact gets lost.
My workshops bring clarity and structure to the table – no jargon, just real insights, creative strategy and steps you can actually implement.
You’ll learn how to strengthen your brand from the inside out, create a website that’s both accessible and aligned – and build an online presence through SEO that truly reflects who you are and resonates with the right people.
1:1 guidance or a group experience? Let’s choose the format that meets you where you are – and moves your brand forward.
Does this sound like you?
One thing’s certain: visibility matters.
Whether you’re a business, a solo creative or a non-profit – without a strong brand presence, website and SEO, it’s hard to get noticed nowadays.
But the one thing that’s always missing? Time. Between client work, meetings or volunteer commitments, there’s barely time to think about strategy – let alone dig into your brand, website or SEO.
That’s exactly where my workshops come in – focused, compact, ready to make a difference. No more endless research sessions. I give you structure, know-how and tools – clear, actionable and made to fit into your day.
So you don’t get stuck in theory – but move into action.
With hands-on workshops around accessible brand & web design, SEO and strategy that moves you forward.
Lernen. Verstehen. Umsetzen.
Here’s what the workshops unlock for you
CLARITY
You’ll gain deep insight into your focus area – whether it’s branding, web design, SEO or accessibility.
After the workshop, you’ll know exactly what matters most – and what your next steps should be.
ZERO GUESSWORK
You won’t just learn theory – you’ll walk away with proven methods, tools and strategies you can use right away. No endless research, no trial and error – just clarity and momentum.
CONFIDENCE
Not sure where to start? That ends here. You’ll leave the workshop with a clear plan, answers to your questions – and the confidence to apply what you’ve learned to your business.
Sounds good? Take a look at the formats and choose the one that’s right for you – or your team.
Testimonials
Kind words
Yvonne Homann hat zwei hervorragende Workshops für unsere Kunden durchgeführt. Die Kurse waren fesselnd, informativ und sehr aufschlussreich. Die vielen praktischen Tipps zur Optimierung der Firmenpräsenz begeisterten die Teilnehmer. Wir können Yvonne Homann wärmstens empfehlen!
Yvonne hat mir geholfen meine bestehende Webseite zu überarbeiten und dabei meine fachlichen Inhalte für meine Zielgruppe so verständlich auf den Punkt gebracht, dass ich sie nun sehr viel besser abholen kann. Nach jedem Gespräch herrschte für mich ganz viel Klarheit über den Aufbau und den Inhalt meiner Webseite. Sie hat mir dabei sehr konkrete Handlungsanweisungen gegeben, mit denen ich nach den Sessions selbst an meiner Webseite weiterarbeiten kann. Die Arbeitsatmosphäre ist sehr herzlich, offen und warm und es macht sehr viel Freude mit Yvonne zusammenzuarbeiten.
Yvonne hat wahnsinnig viel Fachwissen und Erfahrung und kann einfach verdammt gut erklären - selbst komplizierte technische Themen, vor denen ich mich bisher gerne gedrückt habe. Mit ihr als Coachin habe ich genau den Support den ich brauche, um das Website-Thema anzugehen. Dank Yvonnes sehr sympathischer und herzlicher Art verfalle ich auch nicht in Stress, wenn ich für manche Themen länger brauche oder die gleich Frage mehrfach stelle, sondern weiß, dass das okay ist. Meine Website rankt mittlerweile auf Seite 1 bei Google.
Yvonne hat sich Zeit genommen und ist auf alle Fragen individuell eingegangen. Ich habe bisher immer gezweifelt, wie ich mein Angebot richtig formulieren und auf meiner Homepage am Besten platzieren kann, um die richtigen Menschen zu erreichen. Ich habe richtig viele tolle Impulse erhalten. Das ist wirklich unfassbar viel Wert!
Durch meine Beratung können Steuerkanzleien ihre interne Zusammenarbeit verbessern, moderne Strukturen aufbauen und sich als attraktiven Arbeitgeber positionieren. Yvonne hat dafür gesorgt, dass ich diesen Mehrwert jetzt ganz genau kenne und es meinen Kunden vermitteln kann. Wer mit ihr zusammenarbeitet, darf sich auf ein wahres Feuerwerk an guten Ideen und auf eine Mitdenkerin freuen, die es versteht, sich tief in die Zielgruppen ihrer Kund:Innen einzufühlen! Das ist ein riesiger Mehrwert und macht einfach irre viel Spaß! Kunden finden und kontaktieren mich mittlerweile direkt über Google
Yvonne hat für uns Webinare zu den Themen „Suchmaschinenoptimierung für Anfänger:innen“, „Strategisches Webdesign“ und „Onlinemarketing Strategie“ gehalten und auf alle Fragen praxisnah und kompetent geantwortet. Klare Empfehlung.
Durch Yvonnes wunderbar strukturierten und anschaulich vermittelten Workshop an der Goethe- Universität wurden wir in die hohe Kunst des Bloggens eingeführt. Nun sind wir hochmotiviert und haben das notwendige Handwerkszeug parat, um die digitale Welt mit unseren Ideen zu erobern und nach unseren Vorstellungen mitzugestalten.
Yvonne hat genau die richtigen Themen angesprochen und sie vor allen Dingen ganz verständlich und priorisiert mit uns erarbeitet. Zum ersten Mal haben wir das Thema SEO und seine Bedeutung für unsere Website und Onlineshop verstanden. Der konkrete Fahrplan für die kommenden Maßnahmen ist super. Und es hat richtig Spaß gemacht!
Besonders schätze ich ihre herzliche und verständnisvolle Art, trockene Themen wie Technik und SEO auch für Laien wie mich verständlich zu machen. Yvonne hat es geschafft, auch die komplexesten Aspekte in verdauliche Portionen zu zerlegen und uns dabei zu helfen, sie zu meistern.
Dein Wunsch-Thema
Workshop Topics at a Glance
All workshops are available as 1:1 sessions or group formats.
The webinar is especially great for larger teams, startups, coworking spaces or events – if you’re looking for a focused and compact entry point.
Choose your focus:
- SEO & Website Optimization
What you’ll learn: how to make your website work for your audience – with effective SEO and better performance for lasting rankings.
- Brand Strategy & Positioning
What you’ll learn: How to develop a meaningful brand in the digital space – from positioning and audience insights to defining brand values and personality.
- Accessibility in (Web) Design
What you’ll learn: How to implement inclusive brand and web design with clarity – using checklists, real-life examples and tools that make your design accessible and intuitive for everyone.
Already found your perfect workshop topic – or want to create something tailor-made for you or your team? Let’s talk.
Workshop-Formate
Explore the different workshop formats
Each format is based on the NOVA Framework – built to give you exactly what you need: clarity, structure and actionable results. Depending on your topic and the depth you’re looking for, you can choose between three formats:
- The webinar gives you a solid overview, practical insights and first steps you can take right away.
- The half-day workshop helps you tackle a specific question and develop first solutions – hands-on, online or offline.
- The full-day workshop goes deeper: we explore your topic in full, develop strategies and create results you can implement right away.
Not sure which format fits best – or planning something bigger across several dates?
Just use the inquiry form – I’ll get in touch and help you find the perfect fit.
Webinar
Perfect for getting started with your topic
Gain clarity, close knowledge gaps, and know exactly what to do next.
Concise, practical and straight to the point: You’ll get clear input, ideas and actionable recommendations for your chosen topic – ideal for getting started.
- Duration: max. 90 minutes
- Ideal for: Groups, teams & events
Halbtages-Workshop
Deepen your knowledge & apply it right away
Dive deeper into one topic and discover hands-on approaches and first ideas for solutions.
We’ll work together using a real-life business example and develop actionable ideas – for example, an SEO strategy, accessible website or brand positioning.
You’ll walk away with tools and methods you can directly apply to your own business.
- Duration: 3–4 hours (incl. breaks)
- Ideal for: Individuals & teams
Tagesworkshop
Develop real solutions with tangible outcomes
Dive deep into a specific topic – and apply everything directly to your business.
We’ll work hands-on and with full focus on your business. Whether it’s web design, brand strategy or SEO:
You’ll create clear strategies, actionable concepts and concrete results you can directly implement.
Planning something bigger – like an entire brand strategy?
You can book multiple workshop days at a discounted package rate. Let’s talk about the details.
- Duration: 6–7 hours (incl. breaks, can be split across 2 days)
- Ideal for: Individuals & teams
Hey, ich bin Yvonne
BRAND WORKSHOPS DON’T HAVE TO BE DRY OR COMPLICATED
Learning can be fun – especially when you can put it into practice right away.
Whether it’s brand strategy, accessible web design or SEO:
If you’re navigating these topics on your own, you’ll quickly get lost in jargon, complex processes and endless information.
After a long workday, there’s rarely enough time (or headspace) to dive into these topics in depth.
This is where my workshops come in. They give you – or your team – a clear, structured and accessible path into topics like branding, web design, accessibility and online visibility – practical, focused and easy to follow.
No dry theory, no buzzword bingo: Instead, you’ll get actionable guidance, trusted methods and interactive exercises – for real aha moments and joy in the process.
Take the first step – and let’s find the ideal workshop format for you.
Kontaktformular
Contact me via the form to request your workshop.
The more details you share upfront, the better – they help me tailor our intro call to your needs.
You’ll hear back within 48 hours.
If I believe one of the formats is a good fit, I’ll send you a link to my booking calendar. There, you can schedule a free intro call where we’ll clarify the details and see if we’re a match.
You’re also welcome to reach out directly if you need something more tailored.
Once I’ve received your message, you’ll get the offer as a PDF by email – in case you need it for internal planning.
Du brauchst schnelle Hilfe für eine aktuelle Herausforderung?
Dann ist das Strategie Sparring vielleicht das Richte für dich: In 60 Minuten entwickeln wir klare Lösungsansätze – für dein Branding, deine Website oder SEO.
FAQ
Still have questions about the workshops?
You’ll find answers to the most important questions in the FAQ.
If your question isn’t listed there, feel free to email me at contact@nova-and-bow.com
Are the workshops only available for groups, or can I book individual sessions?
All formats are available as group sessions or individual 1:1 coaching – let’s figure out what works best for your topic and goals. Only the webinar format is not available for individuals.
Are the workshops held online or in person?
Webinars and short workshops are held online only.
Half-day and full-day workshops can take place either online or in a rented location.
If travel is required, additional travel and accommodation costs will apply – details will be clarified with your request. If you'd like me to host the workshop at your location, please make sure to reserve the space in advance. I’ll invoice a travel allowance of €1.20/km plus VAT, plus accommodation if needed.
Venue rental and equipment are not included in the workshop fee and will be charged separately. More details can be found in my T&Cs.
Which video conferencing tools do you use?
I usually run online sessions via Zoom.
Participants will receive the access link after booking.
If your company uses a different platform or you’d prefer not to install any software, just let me know – I’m happy to use your setup as long as no installation is required.
Do I get workshop materials?
Yes – all webinar and short workshop participants receive the presentation as a PDF and additional resources to apply what you’ve learned.
Half-day and full-day sessions come with tailored resources depending on the content. You’ll receive access via the email address you provided.
What happens if the workshop can’t take place?
If the workshop cannot be held – for example, due to illness of the instructor – we’ll find an alternative date.
If individual participants are unable to attend and it’s a single-ticket workshop, the cancellation policy on the website applies.
If the workshop is canceled by the client, the same cancellation policy applies.
In some cases, a cancellation fee may be charged as compensation for lost time.
How is payment handled?
For half-day and full-day workshops, 50% of the total fee is invoiced as a deposit.
This covers preparation, materials, and the analysis of questionnaires.
The final invoice is issued after the workshop and is due within 7 days.
Payment is net to the bank account stated, referencing the invoice number.
Will I receive a certificate?
If desired, I’ll gladly issue a digital certificate of participation for the workshop or webinar.
Participants receive it as a PDF via email after the session.
Can we use the recording for (internal) training?
Recordings are not publicly available.
If your organization, company or team wants to use a recording internally, I’ll create a separate license for a limited time period and include it in the workshop pricing.
Travel & accommodation costs
If the workshop takes place on site, I charge a flat rate of €1.20/km for travel.
For distances over 250 km or very early start times, an overnight stay may be necessary.
In this case, a hotel will be charged at a flat rate of €120/night.
Hol dir das Strategie Workbook für 0-€
Is your brand as strong as it could be?
New colors, a different logo, a website relaunch… and still your brand doesn’t feel as clear and compelling as you’d like?
Get the NOVA Brand Check™ now and analyze your brand – step by step!
- CLARITY: Self-reflection questions help you understand where your brand stands.
- STRATEGY: With the NOVA Framework™, you’ll see whether your branding is aligned – or where it needs to be adjusted.
- ACTION: Checklists and case studies help you further develop your brand with clarity and intention.
NOVA Branding Check
