Anja Giersberg & Zuckerfrei Foodtruck
Website relaunch, SEO, copywriting, WooCommerce shop, interactive map & booking form
Two websites – one brand message
Anja wanted a complete overhaul of her old website, including an integrated online shop and course platform. The new site was meant to reflect the topic of sugar-free nutrition in a playful, feminine way.
The goal was to consciously break away from the “green” cliché of nutritional advice – and focus on pleasure and joy instead.
Two years after launching the redesigned website, we created a separate website for the Zuckerfrei Foodtruck.
Goal & Focus
- Create a website with intuitive navigation
- Build an additional website for the Zuckerfrei Foodtruck, featuring an interactive map and booking form
- Website copy that builds trust and conveys the feeling that sugar-free doesn’t mean joy-free
The Result
Anja’s website now generates an average of 6,660 clicks per month and around 476,000 impressions on Google – without paid ads. The online shop alone has brought in consistent and sustainable revenue.
Zuckerfrei Naschen
Zuckerfrei Food Truck
What Anja says about working with NOVA & BOW
Yvonne hat mir meine neuen Websites designt und ich bin einfach sprachlos, wie innovativ und wunderschön mein Internetauftritt geworden ist. Ich bin absolut beeindruckt von Yvonnes Expertise. Keine Herausforderung ist zu groß für Yvonne. Sie findet für jedes Problem eine Lösung. 100% Weiterempfehlung.
Process, Strategy & Results
Navigate
Multi-day strategy workshop to build the brand foundation – including vision, mission, values, and tone of voice. Together, we shaped a digital experience where people engage more consciously with sugar and improve their quality of life through joyful, sugar-free alternatives. Through tailored consulting, creative recipe ideas and innovative services like the Zuckerfrei Foodtruck, Anja creates access to a more joyful, sugar-reduced lifestyle.
Organize
Market research and competitor analysis revealed that many players in the sugar-free nutrition space focus heavily on restriction or weight loss. Zuckerfrei Naschen / Anja Giersberg clearly stands apart – both in messaging and design – by choosing a warm, inviting color palette and placing joy and enjoyment at the heart of the brand.
Visualize
Two websites, one strong brand message! Anja combines her expertise in sugar-free nutrition with a successful food truck – and now that’s clearly visible online. Clear brand strategy: Two websites that speak one visual language. User-friendliness: Structure and design guide visitors intuitively to the right offer. Optimal visibility: Thanks to an SEO strategy and tailored content, Anja is now easier to find online.**
Aim & Achieve
Anja’s case shows: when your structure is clear, even complex offerings can be communicated in a way that feels accessible and inspiring. In just six months: +52K clicks, 3.03 million impressions, and a 1.7% average click-through rate. An average Google ranking of 5.1 proves: with strategic marketing and a clear brand foundation, we didn’t just create visibility – we built an active community and generated high-quality inquiries, too.
Ready to create a brand that people truly connect with?
Let’s shape your brand into something people instantly connect with – visible, meaningful and impossible to ignore.
